Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Smartphone Coolpad Di Palembang

Halim, Michelle Quena (2017) Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Smartphone Coolpad Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This research analyzes the influence of the quality of products on purchase decisions Coolpad smartphone in Palembang, which aims to determine whether the quality of the product influence on purchase decisions Coolpad smartphone in Palembang. The population in this study are all people who use smartphones Coolpad in Palembang. Samples were obtained of 100 respondents using non-probability sampling technique is purposive sampling which is Coolpad smartphone users aged 17-30 years. This study uses primary data obtained from questionnaires distributed to respondents. Data analysis technique used is descriptive analysis and simple regression analysis with SPSS ver.20 to determine the effect of variable quality product in terms of performance, features, reliability, conformance, durability, service capabilities, aesthetics, and perceived quality on purchase decision. Hypothesis testing using t test at α = 0.05. The results showed that the product quality and a significant positive influence on purchase decision Coolpad smartphone in Palembang.

Item Type:	Thesis (Other)
Additional Information:	Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords:	product quality and purchase decision
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Theses - S1 > Management Study Program
Depositing User:	Perpustakaan Unika Musi Charitas
Date Deposited:	17 Oct 2017 04:48
Last Modified:	27 Mar 2018 04:15
URI:	http://eprints.ukmc.ac.id/id/eprint/406

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