Pengaruh Kualitas Pelayanan, Harga, Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pada Toko Material Ari Di Palembang

Gunawan, Johan Dianah (2016) Pengaruh Kualitas Pelayanan, Harga, Dan Kelengkapan Produk Terhadap Keputusan Pembelian Pada Toko Material Ari Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The research was purposed to find out there were any significant increasing or not for consumer purchasing decisions by using service quality, price and rance of product. The samples in this study were 100 buyer making purchase at Ari Shop who selected by purposive sampling. Population of this research were all of buyer making purchase at Ari Shop. Methods of data collection by questionnaire. Data analysis using multiple regression analysis. The result showed that of three variables that service quality, price and rance of product had influence on customer purchasing decision. F test show that F value =58.018> FTable. In addtion Adjusted R square value (0.633) which service quality, price and rance of producthad effect on process buying decion for 63,3%

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Service quality, Price, Rance of product and purchasing desicion
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 12 Feb 2020 05:30
Last Modified: 12 Feb 2020 05:30
URI: http://eprints.ukmc.ac.id/id/eprint/3401

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