Pengaruh Store Atmosphere Terhadap Proses Keputusan Pembelian Hompizz Delivery & Cafe

Santi, Chyntia Rachma (2017) Pengaruh Store Atmosphere Terhadap Proses Keputusan Pembelian Hompizz Delivery & Cafe. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to determine the effect of store atmosphere consisting of exterior, general interior, store layout, and interior display for purchase decisions process in Hompizz Delivery & Cafe Palembang. This research is taking 96 people to used for research. This research result indicates that exterior variables have a negative influence of consumer’s purchasing decisions. For general interior variables, and store layout variables have a positive influence of consumer’s purchasing decisions. While the variable of store layout has no effect of consumer’s purchasing decisions.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Store atmosphere and purchase decision process.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 19 Sep 2018 01:47
Last Modified: 21 Sep 2018 01:39
URI: http://eprints.ukmc.ac.id/id/eprint/1510

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