., Yuliana (2015) Analisis Faktor Yang Berpengaruh Terhadap Penggunaan Smartphone Oleh Mahasiswa STT Musi Palembang. Other thesis, Universitas Katolik Musi Charitas.
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Abstract
This study aimed to identify factors that influence the use of smartphones by students STT MUSI Palembang. The method used is quantitative method. Samples of this research were 79 students from a population of 383 students in Palembang MUSI STT active in the academic year 2014/2015 and multiple linear regression was used to analyze the data. The test results showed F calculated F value of 2.178 and a significance of 0.080. The coefficient of determination (R2) was 10.5%. T test results showed t value for the variable benefit 0.726 -0.351 with significance, ease of 0.234 with 0.816 significance, brand image of 1.947 with significance 0.055 and 0.885 community with 0.379 significance. The results showed that the variables significantly affect the brand image of smartphone use by students, variable expediency, convenience, brand image and communities together no significant effect on the use of smartphones by students at MUSI STT Palembang. Simultaneously, the factors of expediency, convenience, brand image and communities together no significant effect on the use of smartphones by students at STT MUSI.
Item Type: | Thesis (Other) |
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Additional Information: | Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau. |
Uncontrolled Keywords: | Perceived Usefulness, Perceived Easy of Use, Quality Information, TAM Methods. |
Subjects: | T Technology > T Technology (General) |
Divisions: | Theses - S1 > Information Systems Study Program |
Depositing User: | Perpustakaan Unika Musi Charitas |
Date Deposited: | 15 Nov 2017 05:39 |
Last Modified: | 28 Mar 2018 10:25 |
URI: | http://eprints.ukmc.ac.id/id/eprint/587 |
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