Analisis Pengaruh Faktor Pribadi Dan Store Atmosphere Terhadap Proses Keputusan Pembelian Pada Starbucks Coffee Shop Di Palembang

Natalya, Yenny (2016) Analisis Pengaruh Faktor Pribadi Dan Store Atmosphere Terhadap Proses Keputusan Pembelian Pada Starbucks Coffee Shop Di Palembang. Undergraduate thesis, Universittas Katolik Musi Charitas.

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Abstract

This study aimed to analyze the influence personal and store atmosphere to the purchasing decision process at Starbucks Coffee Shop in Palembang. The population in this study were people who never make purchases at Starbucks Coffee Shop in Palembang. Used as a sample of 100 respondents and use nonprobability sampling techniques. Nonprobability type of sampling is purposive sampling in which information is taken from members of the population that is willing to fill out a questionnaire. Hypothesis testing using multiple regression analysis using SPSS 16. The analysis technique used is validity, reliability, classical assumption (normality test, multicoloniarity, and Test Heteroskidastity), multiple linear regression, statistical t test, F test, and test the coefficient of determination. The test results showed that the variables of personal factors and store atmosphere significantly influence the purchase decision process at Starbucks Coffee Shop in Palembang.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Personal factors, Store Atmosphere, Purchase Decision Process
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 10 Feb 2020 10:13
Last Modified: 10 Feb 2020 10:13
URI: http://eprints.ukmc.ac.id/id/eprint/3383

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