Analisis Pengaruh Inovasi Produk Dan Citra Merek Terhadap Minat Pembelian Smartphone Blackberrypriv Di Palembang

Chandra, David (2017) Analisis Pengaruh Inovasi Produk Dan Citra Merek Terhadap Minat Pembelian Smartphone Blackberrypriv Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this study to determine effect product innovation and brand image onbuying intention for Blackberry Priv in Palembang. This study used survey. The population in this study are all handphone users in Palembang. The sampling technique in this study using purposive sampling involving 100 respondents. Technique analysis is this study usedquantitative analysis while for hypothesis test was usingT test and F test. Results in this study indicate that the product innovation and brand image is shown to have effect on buying intention for 78,1%.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: product innovation, brand image and buying intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 02 Aug 2018 02:00
Last Modified: 02 Aug 2018 02:00
URI: http://eprints.ukmc.ac.id/id/eprint/1408

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