Pengaruh Kepercayaan Pembeli Terhadap Kualitas Pelayanan Jasa Nis Ins Jewelry Saat Pandemi Covid-19

Julianty, Ivonny (2022) Pengaruh Kepercayaan Pembeli Terhadap Kualitas Pelayanan Jasa Nis Ins Jewelry Saat Pandemi Covid-19. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to determine the effect of buyer trust on service quality of Nis Ins Jewelry during the Covid-19 pandemic. The data used is primary data. The population in this study are all Nis Ins Jewelry customers who are outside the city and inside the city. The sampling technique used was purposive sampling method and obtained 100 samples that matched the criteria. Hypothesis testing is done by multiple regression analysis. The results of this study indicate that the seller's competence (focus on social media functions), seller predictability, and seller integrity have a positive effect on service quality of Nis Ins Jewelry during the covid-19 pandemic. Keywords: Seller Competence, Seller Predictability, Seller Integrity, ServiceQuality

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Seller Competence, Seller Predictability, Seller Integrity, Service Quality.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Theses - S1 > Accounting Study Program
Depositing User: Ivonny Julianty
Date Deposited: 14 Feb 2022 02:10
Last Modified: 14 Feb 2022 03:30
URI: http://eprints.ukmc.ac.id/id/eprint/7070

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