Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk

Wangsa, Ignasius Heri Satrya and Tyra, Maria Josephine (2021) Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk. Jurnal Bisnis Perspektif, 13 (1). pp. 1-16. ISSN 1979-4932 (p-ISSN) / 2715-2596 (e-ISSN)

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Abstract

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals the business should create a recognizable product newness. Consumption in economic rationality is the consumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basic concepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.

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