Pengaruh Sikap, Norma Subjektif, dan Kepercayaan Terhadap Minat Beli Ulang Situs Belanja Online di Palembang

Andrianes, Doni (2021) Pengaruh Sikap, Norma Subjektif, dan Kepercayaan Terhadap Minat Beli Ulang Situs Belanja Online di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This digital revolution era, from the emergence of smartphones and the formation of the internet, has provided many changes to humans, not just from a telecommunications perspective, one of which is shopping. The purpose of this study was to prove the existence of a partial and simultaneously influence with the title of the influence of attitudes, subjective norms and beliefs on the repurchase interest of online shopping sites in Palembang. This type of research also uses a survey by distributing 100 questionnaires according to the sample criteria and respondents who are taken using the non-probability sampling method using snowball sampling which is processed through a rolling process from respondent 1 to other respondents. The data analysis technique used is multiple linear regression. The results of this study partially and significantly only the attitude variable and the rest subjective norms and trust did not significantly influence and smultaneously had a significant effect.

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