Analisis Pengaruh Citra Perusahaan Ritel Terhadap Kepuasan Pelanggan CV Jaya Perkasa Motor Di Palembang

Junita, Vera (2016) Analisis Pengaruh Citra Perusahaan Ritel Terhadap Kepuasan Pelanggan CV Jaya Perkasa Motor Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[img] Text
EM-2016-112411-cover.pdf
Download (960kB)
[img] Text
EM-2016-112411-abstract.pdf
Download (102kB)
[img] Text
EM-2016-112411-tableofcontent.pdf
Download (725kB)
[img] Text
EM-2016-112411-chapter1.pdf
Download (2MB)
[img] Text
EM-2016-112411-chapter2.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-112411-chapter3.pdf
Restricted to Repository staff only
Download (737kB)
[img] Text
EM-2016-112411-chapter4.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-112411-conclusion.pdf
Download (808kB)
[img] Text
EM-2016-112411-reference.pdf
Download (206kB)
[img] Text
EM-2016-112411-attachment.pdf
Restricted to Repository staff only
Download (6MB)
[img] Text
EM-2016-112411-complete.pdf
Restricted to Repository staff only
Download (4MB)
[img] Text
EM-2016-112411-summary_id.pdf
Restricted to Repository staff only
Download (457kB)

Abstract

This study aimed to prove analysis the effect corporate image to customer satisfaction on CV Jaya Perkasa Motor in Palembang. The population in this study are all the customer CV Jaya Perkasa Motor in Palembang.Use as a sample of 96 respondents and using purposive technique side. Hypotesis testing using multiple regression analysis with SPSS ver.17,0. This study use validity, reliability, classic assumption test, t-test, and F-test. Based on t-test, the result showed from six corporate image dimension nothing significant positive effect on customer satisfaction.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Corporate Image and Customer Satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 25 Feb 2020 03:37
Last Modified: 25 Feb 2020 03:37
URI: http://eprints.ukmc.ac.id/id/eprint/3462

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.