Analisis Pengaruh Celebrity Endorser Allysa Soebandono Dan Dudde Herlino Terhadap Minat Beli Produk Pureit Di Palembang

., Darsono (2016) Analisis Pengaruh Celebrity Endorser Allysa Soebandono Dan Dudde Herlino Terhadap Minat Beli Produk Pureit Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

[img] Text
EM-2016-122234-cover.pdf
Download (570kB)
[img] Text
EM-2016-122234-abstract.pdf
Download (92kB)
[img] Text
EM-2016-122234-tableofcontent.pdf
Download (550kB)
[img] Text
EM-2016-122234-chapter1.pdf
Download (1MB)
[img] Text
EM-2016-122234-chapter2.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-122234-chapter3.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text
EM-2016-122234-chapter4.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-122234-conclusion.pdf
Download (185kB)
[img] Text
EM-2016-122234-reference.pdf
Download (264kB)
[img] Text
EM-2016-122234-attachment.pdf
Restricted to Repository staff only
Download (3MB)
[img] Text
EM-2016-122234-complete.pdf
Restricted to Repository staff only
Download (2MB)
[img] Text
EM-2016-122234-summary_id.pdf
Restricted to Repository staff only
Download (541kB)

Abstract

The purpose of this study to examine the effect of celebrity Endorser Allysa Soebandono and Dudde Herlino on Pureit buying intention in Palembang. The data were obtained by distributing questionnaire for 138 respondents were intention to buy Pureit in Palembang. Sampel determines by using purposive sampling. The result showed visibility (X 1 ), attractiveness (X 3 ) and power (X ) significantly effect on on Pureit buying intention in Palembang where significant value for each variables are 0.040, 0.000, and 0.001, > 0.05 for credibility (X ) showed unsignificanly effect on on Pureit buying intention in Palembang where fisgnificant value for credibility is 0.109 > 0.05

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: celebrity endorser, visibility, credibility, attractiveness, Power,buying intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 11 Feb 2020 02:18
Last Modified: 11 Feb 2020 02:18
URI: http://eprints.ukmc.ac.id/id/eprint/3388

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.