Pengaruh Nilai Yang Dirasakan Terhadap Kepuasan Pengguna Smartphone Samsung Android

., Fransiska (2014) Pengaruh Nilai Yang Dirasakan Terhadap Kepuasan Pengguna Smartphone Samsung Android. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This research was conducted to determine the effect of customer perceived value on Samsung Android smartphone user satisfaction. This research is a field study through survey. The samples used in the research is the Samsung Android smartphone users as many as 100 people and the sampling technique used was snowball sampling technique. Data analysis techniques used are validity, reliability test, descriptive test, assumptions of classical test, and linear regression test. The results of the validity test shows all valid variables, reliability test indicates all reliable variables, descriptive test of mean scores showed the highest value of emotional value. Based on linear regression analysis, the functional value and emotional value is positive but not significant effect while the social value and price value positive and significant impact on Samsung Android smartphone user satisfaction.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: functional value, emotional value, social value, price value, user satisfaction.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 09 Aug 2019 02:13
Last Modified: 22 Jan 2021 03:19
URI: http://eprints.ukmc.ac.id/id/eprint/2983

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