Analisis Pengaruh Iklan Edukasi Terhadap Keputusan Pembelian Minuman Isotonik Pocari Sweat (Versi JKT48)

., Albert (2014) Analisis Pengaruh Iklan Edukasi Terhadap Keputusan Pembelian Minuman Isotonik Pocari Sweat (Versi JKT48). Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

	Text EM-2014-102412-cover.pdf Download (1MB)
	Text EM-2014-102412-abstract.pdf Download (121kB)
	Text EM-2014-102412-tableofcontent.pdf Download (884kB)
	Text EM-2014-102412-chapter1.pdf Download (1MB)
	Text EM-2014-102412-chapter2.pdf Restricted to Repository staff only Download (3MB)
	Text EM-2014-102412-chapter3.pdf Restricted to Repository staff only Download (2MB)
	Text EM-2014-102412-chapter4.pdf Restricted to Repository staff only Download (3MB)
	Text EM-2014-102412-conclusion.pdf Download (483kB)
	Text EM-2014-102412-reference.pdf Download (161kB)
	Text EM-2014-102412-attachment.pdf Restricted to Repository staff only Download (1MB)
	Text EM-2014-102412-complete.pdf Restricted to Repository staff only Download (2MB)
	Text EM-2014-102412-summary_id.pdf Restricted to Repository staff only Download (810kB)

Abstract

The purpose of the research to see whether this ad is an ad that is effective in marketing by using EPIC (Empathy, Persuasion, Impact, Communication), while also using multiple regression analysis to see if this ad is able to convey an educational message (Transfer Knowledge) to their customers. Types of research conducted by distributing questionnaires to a sample of 50 respondents. Sampling technique with purposive sampling. The results of the EPIC model of stating that the variable Impact is the most dominant factor of 4.16. Hypothesis testing using multiple regression analysis with SPSS vers . 17.0. This study qualifies the validity, reliability, normality, multicollinearity, and regression analysis of test results obtained heterokedasitas R value of 0.568, indicating that the relationship between the decision to purchase a fifth independent variable is high, and from the ANOVA test (t test) of the five variables states that education variable has a appropriate level of significance and can influence purchasing decisions.

Item Type:	Thesis (Other)
Additional Information:	Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords:	Purchase Decision , Advertising , EPIC , Education.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Theses - S1 > Management Study Program
Depositing User:	Perpustakaan Unika Musi Charitas
Date Deposited:	05 Aug 2019 03:17
Last Modified:	05 Aug 2019 03:17
URI:	http://eprints.ukmc.ac.id/id/eprint/2972

Actions (login required)

View Item