Analisis Faktor - Faktor Apa Saja Yang Membentuk Persepsi Konsumen Terhadap Produk Kosmetik Yang Ramah Lingkungan

Andini, Silvia (2017) Analisis Faktor - Faktor Apa Saja Yang Membentuk Persepsi Konsumen Terhadap Produk Kosmetik Yang Ramah Lingkungan. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The intent is to analyze any factors that shape consumer perception towards environmentally friendly cosmetic product. The population in this study are the women who use environmentally friendly cosmetic products in the city of Palembang. The sample used is 100 Respondents with purposive sampling method. Data analysis techniques used are KMO - Kaiser Meiyer Olikin, Total Variance, Component Matrix. The result of this research in 7 variables can form consumer perception because it can be done factor analysis can be seen the result of research that is desire factor, trust factor, preference factor, ethical factor, awareness factor, innitiative factor, and social welfare factor is a factor that shapes consumer perception.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: Desire, Trustworthiness, Preference, Awarness, Ethical, Innitiative, Social Welfare ,Green Product, Consumer Perception.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 29 Jan 2019 04:22
Last Modified: 31 Jan 2019 04:51
URI: http://eprints.ukmc.ac.id/id/eprint/1988

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