Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Proses Keputusan Pembelian Secara Online Di Tokopedia Pada Kategori Pakaian

Saputra, Jerry Charles (2017) Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Proses Keputusan Pembelian Secara Online Di Tokopedia Pada Kategori Pakaian. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the effect of trust and percieved risk of the purchase decision process online at Tokopedia the clothing category. The population in this study is a community of users Tokopedia .. The sampling technique used is non-probability sampling, number of samples taken were 96 respondents. Methods of data collection is questionnaire online. Data analysis technique used is multiple linear regression analysis to determine the effect of variable trust and percieved risk of the purchase decision process. To find out the results, this study using the Statistical Package for Social Science (SPSS). Research results show that trust and percieved risk influence the purchase decision process online at Tokopedia on apparel categories. with the result of determination adjusted R-square of 30.5% which means that the variable trust and risk perception can explain online apparel purchase decision process in Tokopedia.

Item Type: Thesis (Other)
Uncontrolled Keywords: trust, percieved risk, the purchase decision process online.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 14 Sep 2018 01:55
Last Modified: 14 Sep 2018 01:55
URI: http://eprints.ukmc.ac.id/id/eprint/1499

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