Pengaruh Promosi Penjualan, Penjualan Perseorangan dan Pembayaran dengan Kartu Kredit terhadap Pembelian Tidak Direncanakan

Setiawan, Kenro (2017) Pengaruh Promosi Penjualan, Penjualan Perseorangan dan Pembayaran dengan Kartu Kredit terhadap Pembelian Tidak Direncanakan. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aimed to prove analysis the effect sales promotion, personal selling and bank-card payment on unplanned buying. The population in this study are consumers who have made a purchase once and unplanned .Use as a sample of 100 respondents and using purposive technique side. Hypotesis testing using multiple regression analysis with SPSS ver.17,0. This study use validity, reliability, classic assumption test, t-test, and F-test. Based on t-test, the result showed from three variable sales promotion, personal selling and bank-card payment has significant positive effect on unplanned buying.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Sales Promotion, Personall Selling, Unplanned Buying, Credit Cards.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 27 Jul 2018 01:08
Last Modified: 27 Jul 2018 01:08
URI: http://eprints.ukmc.ac.id/id/eprint/1383

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