Pengaruh Orientasi Pasar, Orientasi Teknologi & Orientasi Kewirausahaan Terhadap Keunggulan Bersaing UKM (Survei Pada Usaha Pempek Di Kota Palembang)

Setiawan, Roy (2017) Pengaruh Orientasi Pasar, Orientasi Teknologi & Orientasi Kewirausahaan Terhadap Keunggulan Bersaing UKM (Survei Pada Usaha Pempek Di Kota Palembang). Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This Study aimed to test the effect market orientation, technologi orientation and entrepreneurship orientation to competitive advantage. Population in this research is all small and medium enterprises Pempek in Palembang city. Samples on this reaseach is manager or business owner. Sample using purposive sampling from 96 responden. Testing done use SPSS Ver. 22. This research has been qualified validity, reliability, normality test, multicolineary test, heterokedastisitas test, and multiple regression analysis and F test and T test. The results showed that the first hypothesis (H1) and the third hypothesis (H3) stated that the orientation of market and the orientation of entrepreneurship had a positive effect on the competitive advantage while the second hypothesis (H2) stated that the technological orientation had no effect on the competitive advantage.

Item Type:	Thesis (Other)
Additional Information:	Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords:	market orientation, technologi orientation, entrepreneurship orientation and competitive advantage.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Theses - S1 > Accounting Study Program
Depositing User:	Perpustakaan Unika Musi Charitas
Date Deposited:	04 Jul 2018 02:27
Last Modified:	04 Jul 2018 02:27
URI:	http://eprints.ukmc.ac.id/id/eprint/1328

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