Analisis Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Alfamart Daerah Km 9 Sampai Km 12 Di Palembang

., Renaldi (2017) Analisis Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Alfamart Daerah Km 9 Sampai Km 12 Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this study to examine the effect of experiential marketing involve sense, feel, act, think and relate on Alfamart customer loyalty in Palembang. The data were obtained by distributing questionnaire for 100. Sampel determines by using purposive sampling. The result showed sense (X1), feel (X2), think (X3), act (X4) and relate (X5) significantly effect on Alfamart customer loyalty in Palembang where significant value for each variables are 0.013, 0.024, 0.041, 0.000 and 0.002 are < 0.05.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: experiential marketing, sense, feel, think, act, relate and customer loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 16 Oct 2017 12:42
Last Modified: 27 Oct 2017 02:39
URI: http://eprints.ukmc.ac.id/id/eprint/404

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