Analisis Pengaruh Iklan Rokok Terhadap Keputusan Pembelian Rokok Bagi Remaja Di Wilayah Palembang

Librata, Kevin (2016) Analisis Pengaruh Iklan Rokok Terhadap Keputusan Pembelian Rokok Bagi Remaja Di Wilayah Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this research to analyze the effect of advertisement on cigarettes buying decision by teens in Palembang. The population of this study were all the teenagers aged 12 - 25 years who smoked and lived in Palembang. This study involve 100 respondents. The data obtained by questionnaire with purposive sampling. Data was analyzed by SPSS v.22. The result of this research is known that advertisement unsignificanltly effect on cigarettes buying decision by teen in Palembang (0.297>0.05)

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Advertisement and buying decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 12 Feb 2020 04:42
Last Modified: 12 Feb 2020 04:42
URI: http://eprints.ukmc.ac.id/id/eprint/3397

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