Pengaruh Green Design Terhadap Proses Keputusan Pembelian Produk Laptop Asus Di Kalangan Mahasiswa Palembang

Djoenaidy, Dicky (2016) Pengaruh Green Design Terhadap Proses Keputusan Pembelian Produk Laptop Asus Di Kalangan Mahasiswa Palembang. Undergraduate thesis, Universittas Katolik Musi Charitas.

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Abstract

This study aims to determine whether the variable green design to have an influence on the purchasing decisions of consumers who use computer portable Asus in Palembang. The population in this study are students who already buy and use computer portable Asus. The sample was students in Palembang and already buy and use computer portable Asus. Samples numbered 100 respondents. The sampling technique used was purposive sampling. With analysis tools using validity, reliability test, the classic assumption test, hypothesis testing using the simple linear regression and T test. Based on the adjusted R square value 46% showed that all independent variable’s green design impact on the dependent variable purchasing decision product computer portable Asus value 46% , while the remaining 54% is influenced by other variables not examined in this study

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Green design, Purchasing decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 10 Feb 2020 10:26
Last Modified: 10 Feb 2020 10:26
URI: http://eprints.ukmc.ac.id/id/eprint/3384

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