Analisis Pengaruh Kualitas Produk Dan Harga Tas Wanita Terhadap Keputusan Pembelian Sophie Paris, Palembang

Harianja, Lusia Densi (2015) Analisis Pengaruh Kualitas Produk Dan Harga Tas Wanita Terhadap Keputusan Pembelian Sophie Paris, Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The aim of this study was to examine the effect of product quality (X1) and price (X2) on purchasing decision Ladies Bag in Palembang. Population of this study were all of Palembang soceity who ever had Ladies Bag. Samples were 100 respondents whom determined by using purposive sampling method. Hypotesis testing used SPSS Version 17.0. The result of this study showed that product quality (X1) and price (X2) had effect on purchasing decision Neo Bercy Bag in Palembang.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Product quality, price and purchasing decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 11 Jan 2020 01:05
Last Modified: 13 Jan 2020 07:00
URI: http://eprints.ukmc.ac.id/id/eprint/3210

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