Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Proses Keputusan Pembelian Mascara Maybelline

Ayu, Nindy Putri (2018) Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Proses Keputusan Pembelian Mascara Maybelline. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this study is to determine and prove whether the brand image, product quality, and price affect the purchase desicion process of Maybeelline mascara. The population in this study were all people who used Maybelline mascara. The sampling technique using purposive sampling, with Rao Purba formula so that obtained sample size are 100 respondents. The data analysis is multiple regression analysis, t test and F test. The result showed that the brand image, product quality, and price each other have a positive and significant influence on purchasing desicionof Maybelline mascara.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: brand image, product quality, price, purchase desicion, mascara.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 21 Aug 2019 01:39
Last Modified: 04 Apr 2022 02:20
URI: http://eprints.ukmc.ac.id/id/eprint/3021

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