Analisis Pengaruh Pengetahuan Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Ramah Lingkungan Pada Botol Minuman Eco Tupperware

Hermanto, Rudy (2013) Analisis Pengaruh Pengetahuan Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Ramah Lingkungan Pada Botol Minuman Eco Tupperware. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This study aimed to examine the effect of knowledge and attitudes of consumers in making purchasing decisions in terms of environmentally friendly products are eco bottle Tupperware. more and more knowledge about the environment and the consumers who use the product can influence consumer attitudes to make decisions that will purchase decision could bring a positive impact for consumers and for the environment. The population in this study were people or consumers who use eco bottle Tupperware. The sample obtained in this study was 100 respondents. Hypothesis testing using multiple regression analysis with SPSS ver. 17.0. The results show that consumers pengethauan variable (X1), consumer attitudes (X2), has an influence on purchasing decisions on environmentally.friendly.products.eco.bottle.Tupperware.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: environmentally friendly products, eco labels, environment, purchasing decisions, consumer attitudes, consumer knowledge.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 19 Jul 2019 05:39
Last Modified: 19 Jul 2019 05:39
URI: http://eprints.ukmc.ac.id/id/eprint/2911

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