Pengaruh Word of Mouth Dan Harga Terhadap Keputusan Pembelian Mobil Avanza Di Kota Palembang

Budiman, Ivan Alfandi (2017) Pengaruh Word of Mouth Dan Harga Terhadap Keputusan Pembelian Mobil Avanza Di Kota Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The aim of this research is to analyze the influence of word of mouth and price on purchasing decision of Avanza in Palembang. The population of this research is everyone who bought Avanza in Palembang and the sample is everyone who bought Avanza in authorized dealer (Auto2000 and TAG) in Palembang. Sampling technique used purposive sampling. Data collected by using questionnaries to 96 respondents. Analysis using Multiple Linear Regression by using the Statistical Package for Social Science (SPSS). The result showed the positive influence among variables word of mouth and price on purchase decisions of Avanza in Palembang with 87.6%.

Item Type: Thesis (Other)
Uncontrolled Keywords: Word Of Mouth, Price, and Purchasing Decisions.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 12 Sep 2018 12:07
Last Modified: 12 Sep 2018 12:07
URI: http://eprints.ukmc.ac.id/id/eprint/1497

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