Analisis Pengaruh Citra Merek Terhadap Minat Beli Samsung Galaxy S7 Egde Di Kota Palembang

., Stefi (2017) Analisis Pengaruh Citra Merek Terhadap Minat Beli Samsung Galaxy S7 Egde Di Kota Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this study for analyze brand image on buying intention for Samsung Galaxy S7 Edge in Palembang. This study used survey. Population of this study were all of customers whom have intention to buy Samsung Galaxy S7 Edge in Palembang. This study used purposive sampling which involve 100 respondents. Analyze Technique of this study used multiple regression technique dan T test and F test. The result of this study showed that brand image which consisting of coorporate image, user image and product image significanly have influence on buying intention for Samsung Galaxy S7 Edge in Palembang.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Brand Image and Buying intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 30 Jul 2018 01:38
Last Modified: 30 Jul 2018 01:38
URI: http://eprints.ukmc.ac.id/id/eprint/1390

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