Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Pada Situs E-Commerce Tokopedia

Leo, Shintia Valen (2017) Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Pada Situs E-Commerce Tokopedia. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this study for analyze influence trust and convenience to the purchasing decision online at e-commerce sites Tokopedia . This study used survey. Population of this study were all of customers who make purchases on e-commerce sites Tokopedia. This study used purposive sampling which involve 100 respondents. Analyze Technique of this study used multiple regression technique dan t test and F test. The results of this research to get a value for the variable t test of 0.0048 and variable trust ease of 0000 which showed that the variables of trust and convenience proved to have an influence on purchasing decisions online at e-commerce sites Tokopedia. In addition to the t-test, in this study get a value of adjusted R square of 0.292 amounted to 29.2%, which means trust and convenience variable has a partial effect on purchase decisions online at e-commerce sites Tokopedia.

Item Type:	Thesis (Other)
Additional Information:	Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords:	Trust, Convenience and Purchasing decision.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Theses - S1 > Management Study Program
Depositing User:	Perpustakaan Unika Musi Charitas
Date Deposited:	27 Jul 2018 01:57
Last Modified:	27 Jul 2018 01:57
URI:	http://eprints.ukmc.ac.id/id/eprint/1385

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