Pengaruh E-WOM, E-Service Quality dan Sales Promotion Terhadap Kepuasan Konsumen Lazada

Tanarya, Kelvin (2023) Pengaruh E-WOM, E-Service Quality dan Sales Promotion Terhadap Kepuasan Konsumen Lazada. Undergraduate thesis, Universitas Kstolik Musi Charitas.

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Abstract

ABSTRACT This study aims to analyze and prove the effect of the Electronic-Word of Mouth, E-Service Quality and Sales Promotion on the Lazada Consumer Satisfaction. This research is a quantitative study using a survey method. The number of samples in the study is believed to be 100. The results of this study indicate that the Electronic- Word of Mouth variable and Sales Promotion has a positive and significant effect on the Lazada consumer satisfaction, then the E-Service Quality variable has a positive but not significant effect on the consumer satisfaction.

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