ANALISIS PENGARUH CITRA MEREK TERHADAP MINAT BELI SMARTPHONE VIVO V9 DI KOTA PALEMBANG

Natalia, Vonny (2018) ANALISIS PENGARUH CITRA MEREK TERHADAP MINAT BELI SMARTPHONE VIVO V9 DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

	Text (Cover) EM-2018-142216-Cover.pdf Download (990kB)
	Text (Abstract) EM-2018-142216-Abstract.pdf Restricted to Registered users only Download (172kB) | Request a copy
	Text (Tabel of Content) EM-2018-142216-Tabel Of Content.pdf Restricted to Registered users only Download (299kB) | Request a copy
	Text (Chapter 1) EM-2018-142216-Chapter 1.pdf Restricted to Registered users only Download (480kB) | Request a copy
	Text (Chapter 2) EM-2018-142216-Chapter 2.pdf Restricted to Registered users only Download (432kB) | Request a copy
	Text (Chapter 3) EM-2018-142216-Chapter 3.pdf Restricted to Registered users only Download (548kB) | Request a copy
	Text (Chapter 4) EM-2018-142216-Chapter 4.pdf Restricted to Registered users only Download (654kB) | Request a copy
	Text (Conclusion) EM-2018-142216-Conclusion.pdf Restricted to Registered users only Download (174kB) | Request a copy
	Text (Reference) EM-2018-142216-Reference.pdf Restricted to Registered users only Download (307kB) | Request a copy
	Text (Summary_id) EM-2018-142216-Summary_id.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text (Complete) EM-2018-142216-Complete.pdf Restricted to Repository staff only Download (3MB) | Request a copy

Abstract

This study aims to analyze the influence of brand image on the purchase intention of Vivo V9 smartphone in Palembang city. The population in this study is the people who are interested to buy Vivo V9 smartphone products in Palembang city. The sample used is 100 respondents by using purposive sampling technique. Data analysis technique used is a simple linear regression analysis, this technique is used to predict the influence of brand image on the purchase intention of Vivo V9 smartphone in Palembang city. In this research, data collection technique used is by using questioner. The results obtained in this study indicate that the brand image variable has a positive and significant effect on the purchase intention of Vivo V9 smartphone in Palembang city. Keywords: Brand Image, Purchase Intention, Smartphone Vivo V9, Palembang.

Actions (login required)

View Item