PENGARUH KEPERCAYAAN, HARGA DAN WORD OF MOUTH TERHADAPKEPUTUSAN PEMBELIAN DI SITUS TRAVELOKA

Hendryani, Sherlly (2017) PENGARUH KEPERCAYAAN, HARGA DAN WORD OF MOUTH TERHADAPKEPUTUSAN PEMBELIAN DI SITUS TRAVELOKA. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to examine the influnce of trust, price and word of mouth on purchasing decision on traveloka website. The population in this study is all the people who buy tickets on traveloka, the sample is the person who bought all the tickets on traveloka webstite. The sample is set by using purposive sampling method with 100 respondends and this study use statistical package for social science (SPSS) to determine the result. This study has fulfilled the requirement of validity and reliability test, normality test, multicolinearity test, heteroskedastisity test, multiple regression analysis, F test and Ttest. The result of this study shows that trust, price and word of mouth have positif and significant influence on purchasing decision. Keywords:Trust, Price, Word of Mouth, Purchasing Decision

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