PENGARUH BRAND COMMUNITY TERHADAP LOYALITAS MEREK PENGGUNA MITSUBISHI PAJERO DI KOTA PALEMBANG

Utami, Diasty Wida (2017) PENGARUH BRAND COMMUNITY TERHADAP LOYALITAS MEREK PENGGUNA MITSUBISHI PAJERO DI KOTA PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this study is to analyze the influence of the brand community on brand loyalty Mitsubishi Pajero in Palembang city. The population of this research is all of members of society Mitsubishi Pajero in Palembang city. This type of research is quantitave by means of a census technique with sampel size of 97 respondents.Statistics analysis that used is a simple linier regression by using SPSS 20.0 programs. The result of the research shows that brand community has positive affect on brand loyalty. It means that there are linier relationship between independent variable and dependent variable. Keywords : Brand community, brand loyalty

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Brand community ; brand loyalty
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Chatarinedesi Kurniawati
Date Deposited: 26 Oct 2022 09:39
Last Modified: 26 Oct 2022 09:39
URI: http://eprints.ukmc.ac.id/id/eprint/9133

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