ANALISIS PENGARUH DIMENSI EXPERIENTIAL MARKETING (SENSE, FEEL, THINK, ACT, DAN RELATE) TERHADAP REVISIT INTENTION PENGUNJUNG GARDENTA RESTO PALEMBANG

Destiany, Clara (2022) ANALISIS PENGARUH DIMENSI EXPERIENTIAL MARKETING (SENSE, FEEL, THINK, ACT, DAN RELATE) TERHADAP REVISIT INTENTION PENGUNJUNG GARDENTA RESTO PALEMBANG. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this study is to analyze the effect of experiential marketing dimensions on visitor's revisit intention at Gardenta Resto Palembang. The population in this study are consumers who have visited Gardenta Resto Palembang for at least the past year. The sample used was 100 respondents using purposive sampling technique. This study uses primary data taken from questionnaires distributed online. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the Sense variable has a negative and insignificant effect on the Revisit Intention of visitors to Gardenta Resto Palembang, the Feel and Think variables have a positive but not significant effect on the Revisit Intention of visitors to Gardenta Resto Palembang, and the Act and Relate variables have a positive and significant influence. on the revisit intention of visitors to Gardenta Resto Palembang. Keywords: experiential marketing, revisit intention, Gardenta Resto Palembang

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