PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT AC PANASONIC ALOWA+ X-TRA ECO

Angkasa, Vincentia Viviani (2015) PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT AC PANASONIC ALOWA+ X-TRA ECO. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

[img] Text (Cover)
EM-2015-112418-Cover.pdf
Download (521kB)
[img] Text (Abstract)
EM-2015-112418-Abstract.pdf
Restricted to Registered users only
Download (7kB)
[img] Text (Tableofcontent)
EM-2015-112418-Tableofcontent.pdf
Restricted to Registered users only
Download (18kB)
[img] Text (Chapter1)
EM-2015-112418-Chapter1.pdf
Restricted to Registered users only
Download (209kB)
[img] Text (Chapter2)
EM-2015-112418-Chapter2.pdf
Restricted to Registered users only
Download (105kB)
[img] Text (Chapter3)
EM-2015-112418-Chapter3.pdf
Restricted to Registered users only
Download (37kB)
[img] Text (Chapter4)
EM-2015-112418-Chapter4.pdf
Restricted to Registered users only
Download (291kB)
[img] Text (Conclusion)
EM-2015-112418-Conclusion.pdf
Restricted to Registered users only
Download (9kB)
[img] Text (Reference)
EM-2015-112418-Reference.pdf
Restricted to Registered users only
Download (128kB)
[img] Text (Attachmant)
EM-2015-112418-Attachmant.pdf
Restricted to Registered users only
Download (379kB)
[img] Text (Complete)
EM-2015-112418-Complete.pdf
Restricted to Repository staff only
Download (1MB)
[img] Text (Summary_id)
EM-2015-112418-Summary.pdf
Restricted to Registered users only
Download (388kB)

Abstract

ABSTRACT The purpose of this research was to analyze and know the effect of brand image, quality product on impulse buying behavior. In this study, the population is all consumers shopping or have ever shopped AC Panasonic Alowa+ Green X-tra Eco. Samples taken are consumers shopping or have ever shopped AC Panasonic Alowa+ Green X-tra Eco with the total amount of 100 peoples. Analytical techniques used to process the data were validity test, reliability test, classical assumption test, and multiple linear regression analyzes that were done by using software statistical package and service solution (SPSS) version 16.00. The result are brand image has positive and not significant influence while quality product has positive and significant influence toward impulse buying behavior. Keywords: brand image, quality product, and impluse buying

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords: brand image ; quality product ; and impluse buying
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 27 Apr 2022 10:48
Last Modified: 27 Apr 2022 10:48
URI: http://eprints.ukmc.ac.id/id/eprint/7658

Actions (login required)

View Item View Item
Musi Charitas Catholic University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.