ANALISIS PENGARUH FINANCIAL BENEFIT, SOCIAL BENEFIT, DAN STRUCTURAL TIES TERHADAP LOYALITAS KONSUMEN PADA PT CENTRAL MAKMUR ABADITAMA JAYA UNTUK PRODUK SCHNEIDER (Studi Kasus pada PT Central Makmur Abaditama Jaya Palembang)

Sandy, Willy (2016) ANALISIS PENGARUH FINANCIAL BENEFIT, SOCIAL BENEFIT, DAN STRUCTURAL TIES TERHADAP LOYALITAS KONSUMEN PADA PT CENTRAL MAKMUR ABADITAMA JAYA UNTUK PRODUK SCHNEIDER (Studi Kasus pada PT Central Makmur Abaditama Jaya Palembang). Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study is aimed to determine the effectconsist of Relationship Marketing on consumers loyalty at Schneider product at PT Central Makmur Abaditama Jaya Palembang. This study population is were all of consumers who do loyal buying at PT Central Makmur Abaditama Jaya Palembang, and then the sample in this study are 160 respondents who be the PT Central Makmur Abaditama Jaya Palembang loyal customers. The methods of this research are use census sampling. With analyze media using validity test, reliability test, classic assumption test, and hypothesis test using F test and t test. The results of F test showed that’ independent variable of Relationship Marketing had significant and positive impact together on the dependent variable consumers loyalty, and in t test showed that independent variable like Financial Benefit, Social Benefit, and Structural ties had a significant and positive impact to the dependent variable consumers loyalty. Keywords : Relationship Marketing (Financial Benefit, Social Benefit, Structural Ties), Customers Loyalty.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords : Relationship Marketing (Financial Benefit ; Social Benefit ; Structural Ties) ; Customers Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 27 Apr 2022 07:32
Last Modified: 27 Apr 2022 07:32
URI: http://eprints.ukmc.ac.id/id/eprint/7656

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