ANALISIS EFEKTIVITAS IKLAN TERHADAP PEMBELIAN NYATA TIKET PENERBANGAN ONLINE TRAVELOKA

Kristanto, Fandy (2015) ANALISIS EFEKTIVITAS IKLAN TERHADAP PEMBELIAN NYATA TIKET PENERBANGAN ONLINE TRAVELOKA. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

ABSTRACT The purpose of the research to see and analyze whether there is influence the effectiveness of advertising on purchase decision online flight tickets Traveloka using factor of CDM model that consists of variable message advertising, brand recognition, consumer confidence, attitude, purchase intention and a real purchase. The type of research conducted by distributing questionnaires by first pre-test as many as 30 respondents, followed by a sample of 100 respondents. Sampling technique to samploe aims. Hypothesis testing using multiple regression analysis with to help with SPSS vers. 17.0. This study qualifies the validity, reliability, normality, multicollinearity, and regression analysis of test results obtained heterokedasitas R value of 0.742, indicating that the relationship with six independent variables is high and from Anova test (t test) of the six variables have the appropriate level of significance and can influence purchasing decisions. Keywords : Effectiveness Advertising, CDM Model, Purchase Decision

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords : Effectiveness Advertising ; CDM Model ; urchase Decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Yulia Rasita
Date Deposited: 27 Apr 2022 06:39
Last Modified: 27 Apr 2022 06:39
URI: http://eprints.ukmc.ac.id/id/eprint/7650

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