PENGARUH FITUR, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI TOKO ONLINE

Subenny, Kelvin Anderson (2021) PENGARUH FITUR, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI TOKO ONLINE. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to prove and analyze whether the Influence of Features, Price Perception and Brand Image on Smartphone Purchase Decisions in Online Stores. This research is a quantitative research by distributing online questionnaires. The population used in this study is the people of Palembang City who have bought a smartphone at an online store. The sample in this study were 100 respondents. The data analysis technique used in this research is multiple regression analysis. The results obtained in this study are the variables of Features, Price Perception and Brand Image have a significant influence on Smartphone Purchase Decisions in Online Stores. Keywords: Features, Price Perception, Brand Image, Smartphone Purchase Decision in Online Stores.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Features, Price Perception, Brand Image, Smartphone Purchase Decision in Online Stores.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Theses - S1 > Management Study Program
Depositing User: Kelvin Anderson Subenny
Date Deposited: 05 Aug 2021 02:58
Last Modified: 05 Aug 2021 02:58
URI: http://eprints.ukmc.ac.id/id/eprint/6137

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