Pengaruh Reputasi Penjual Dan Kepercayaan Terhadap Keputusan Pembelian Secara Online Pada Tokopedia Kategori Pakaian

., Fernandy (2015) Pengaruh Reputasi Penjual Dan Kepercayaan Terhadap Keputusan Pembelian Secara Online Pada Tokopedia Kategori Pakaian. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The study aims to examine the effect of seller’s reputation and trust towards purchase decisions online of Tokopedia on clothing category. The population of this study were all of members Tokopedia in Palembang. The samples of this study determined using by purposive sampling. The samples were obtained 100 respondens. The hypotesis by using multiple linear regression with the Statistic For Social Source (SPSS) version 17.0. The results of this study showed that seller’s reputation affects purchase decisions, while trust has no affects purchase decisions online of Tokopedia on clothing category.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Seller’s reputation, Trust, Purchase decisions.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Gabriel Valencia
Date Deposited: 13 Apr 2021 04:02
Last Modified: 13 Apr 2021 04:02
URI: http://eprints.ukmc.ac.id/id/eprint/5671

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