Pengaruh Dimensi Kepercayaan Terhadap Keputusan Pembelian Konsumen Melalui Media Sosial Facebook Di Kota Palembang

Ke, Lis (2015) Pengaruh Dimensi Kepercayaan Terhadap Keputusan Pembelian Konsumen Melalui Media Sosial Facebook Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to examine the purchasing decisions of consumers through social media facebook in Palembang to the dimension of trust that consists of three variables, namely the ability (ability), benevolence (kindness), and integrity (integrity). The population in this study is the Facebook user community of researchers and could also those outside the community of users who access Facebook from researchers. Therefore, the size of the population in this study is unknown, so the sampling technique used in the category of non-probability sampling. Sample set by using purposive sampling method. The research sample of 100 respondents obtained. Hypothesis testing using multiple linear regression analysis with the help of the application program Source For Social Statistics (SPSS) version 17 for Windows 7. The results of this study stated that the influence of the dimensions of consumer confidence which consists of ability (ability), benevolence (kindness), and integrity (integrity) on consumer purchasing decisions through social media Facebook in Palembang.

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