PENGARUH POSITIVE MOOD TERHADAP IMPULSE BUYING BEHAVIOR DI SHOPEE PADA GENERASI DEWASA AWAL DI PALEMBANG SELAMA MASA PANDEMI COVID-19

Augustine, Michelle (2021) PENGARUH POSITIVE MOOD TERHADAP IMPULSE BUYING BEHAVIOR DI SHOPEE PADA GENERASI DEWASA AWAL DI PALEMBANG SELAMA MASA PANDEMI COVID-19. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to prove and analyze the effect of positive mood on impulse buying behavior at shopee in early adult generations in Palembang during the Covid-19 pandemic. The population in this study are Palembang people, with a sample of 96 people and using purposive sampling technique. The data analysis technique used in this research is simple linear regression analysis. The data collection technique used is a questionnaire instrument. The results obtained from this study are the positive mood variable has a positive and significant effect on impulse buying behavior at shopee in early adult generations in Palembang during the Covid-19 pandemic.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Keywords: Positive Mood, Impulse Buying Behavior, Shopee, Covid-19 Pandemic
Subjects: H Social Sciences > HB Economic Theory
L Education > LB Theory and practice of education
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1350 not found.
Date Deposited: 08 Mar 2021 04:55
Last Modified: 08 Mar 2021 04:55
URI: http://eprints.ukmc.ac.id/id/eprint/5252

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