Analisis Pengaruh Perceived Usefulness, Perceived Ease of use dan Promosi Penjualan terhadap Minat Penggunaan Ulang E-Wallet ShopeePay

., Ericsson (2021) Analisis Pengaruh Perceived Usefulness, Perceived Ease of use dan Promosi Penjualan terhadap Minat Penggunaan Ulang E-Wallet ShopeePay. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to prove and analyze whether Perceived Usefulness, Perceived Ease of Use, and Sales Promotion has influence on E-Wallet ShopeePay Reuse Interest. This research is a quantitative research by distributing online questionnaires. The population used in this study are Indonesians who have used E-Wallet ShopeePay and transact at least 4 times in 1 month. The sample in this study were 100 respondents. The data analysis technique used in this study is multiple regression analysis. The results obtained in this study are Perceived Usefulness and Sales Promotion variables which have a significant influence on E-Wallet ShopeePay Reuse Interest.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceived Usefulness, Perceived Ease of Use, Sales Promotion, and E-Wallet ShopeePay Reuse Interest.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
T Technology > T Technology (General)
T Technology > TX Home economics
Divisions: Theses - S1 > Management Study Program
Depositing User: Users 1313 not found.
Date Deposited: 03 Mar 2021 09:08
Last Modified: 03 Mar 2021 09:53
URI: http://eprints.ukmc.ac.id/id/eprint/5169

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