Pengaruh Variabel Iklan Terhadap Keputusan Konsumen Membeli Handphone Smartfren di Palembang

Susanto, Fredy (2015) Pengaruh Variabel Iklan Terhadap Keputusan Konsumen Membeli Handphone Smartfren di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This research aims to analyze variable ads against Smart Telecom at palembang phone buying decision. this research use this type of field research studies involving 100 respondents. data collection Division done. questionnaire. population in this research is the community of palembang who bought mobile Smartfren Telecom. sample research are 100 visitors who buy a mobile Smartfren Telecom in the exhibition galleries and sampling techniques. the higher education price index using a purposive sampling techniques. the results showed that there is the influence of advertising on purchasing decision was 41.6% of Smartfren Telecom Mobile and the remaining 58.4% is affected by other variables not examined in this study

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Advertising, And Purchasing Decision.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Student Staf Gabriel Valencia
Date Deposited: 24 Feb 2021 04:58
Last Modified: 24 Feb 2021 04:58
URI: http://eprints.ukmc.ac.id/id/eprint/5138

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