Pengaruh Sales Skill Terhadap Keputusan Konsumen Dalam Memilih Asuransi

., Yasmadi (2016) Pengaruh Sales Skill Terhadap Keputusan Konsumen Dalam Memilih Asuransi. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine whether the variable sales skills to have an influence on the purchasing decisions of consumers in choosing insurance . The population in this study is a health insurance customers in the city of Palembang . Samples were determined using purposive sampling method in the can is as much as 96 respondents. Data analysis technique used is simple linear regression analysis with SPSS ver. 20. The results obtained found that the variable sales skills positive and significant impact on purchasing decisions in choosing insurance.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: sales skill, purchasing decisions
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 22 Feb 2020 01:05
Last Modified: 22 Feb 2020 01:05
URI: http://eprints.ukmc.ac.id/id/eprint/3424

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