Pengaruh Kualitas Produk, Kualitas Layanan, Dan Suasana Toko (Store Atmosphere) Terhadap Kepuasan Pelanggan Pada Restoran Sari Rasa Km.8 Di Kota Palembang

., Theresia (2016) Pengaruh Kualitas Produk, Kualitas Layanan, Dan Suasana Toko (Store Atmosphere) Terhadap Kepuasan Pelanggan Pada Restoran Sari Rasa Km.8 Di Kota Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The goals of this study is to examine the effect of quality of product, quality of service, and store atmosphere to customer satisfaction of Sari Rasa Restaurant, KM.8 in Palembang City. The population in this study is the consumers of Sari Rasa Restaurant in the Palembang City. Samples determined by using purposive sampling method. The samples obtained were as much 100 respondents. The sample of this study are consumers who are making purchases at Sari Rasa Restaurants, KM.8 in Palembang City. The data analysis technique is using multiple regression analysis with the help of SPSS ver. 17. The results found that each variables of quality of product, quality of service, and store atmosphere is partially positive and significant affect to customer satisfaction

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: quality of product, quality of service, store atmosphere, and customer satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 12 Feb 2020 05:17
Last Modified: 12 Feb 2020 05:17
URI: http://eprints.ukmc.ac.id/id/eprint/3400

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