Analisis Pengaruh Faktor-Faktor Dalam Psikologis Terhadap Keputusan Pembelian Konsumen Pada Produk Extra Joss Di Palembang

Wijaya, Yulianto (2016) Analisis Pengaruh Faktor-Faktor Dalam Psikologis Terhadap Keputusan Pembelian Konsumen Pada Produk Extra Joss Di Palembang. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

The purpose of this study is to analyze the influence of the psychological factors to consumer purchasing decision on Extra Joss product in Palembang. The factors are motivation, perception, learning, and the attitude. The population of this study are consumers who consume Extra Joss in Palembang. Samples for this research are 100 respondents using purposive sampling method. The research also use questionnaire for data collection technique. Hypothesis test usingg multiple regression analysis method with help of SPSS ver. 17. The result of analysis show that the psychological factors such as motivation, perception, learning, and attitude significantly influence the consumer purchasing decision on Extra Joss product in Palembang.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: Purchasing decision, psychological factors, motivation, perception, learning, and attitude
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 11 Feb 2020 02:31
Last Modified: 11 Feb 2020 02:31
URI: http://eprints.ukmc.ac.id/id/eprint/3389

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