Analisis Pengaruh Kesadaran, Kepercayaan Dan E-Word Of Mouth Terhadap Proses Keputusan Pembelian Konsumen Pada Elevenia Kategori Fashion

., Andri (2015) Analisis Pengaruh Kesadaran, Kepercayaan Dan E-Word Of Mouth Terhadap Proses Keputusan Pembelian Konsumen Pada Elevenia Kategori Fashion. Other thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

The purpose of this study was to determine how the effect of awareness (X1), Trust (X2) and e-word of mouth (X3) on online process buying desicion. The type of this reseacrh is case study. The samples in this study were 138 respondens who are consumer of website www.elevenia.co.id. Population of this research were all of member who are costomer of website www.elevenia.co.id. for fashion category. Methods of data collection by questionnaire. Data analysis using descriptive analysis and multiple regression analysis. The result showed that of three variables that awareness (X1), trust (X2) and e-word of mouth had influence on online buying decision. F test show that F value =128.548 > FTable. In addtion Adjusted R square value (0.736) which means awareness, trust and e-word of mouth were effect on process buying decion for 73,6%

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: Awareness, trust, e-word of mouth, process buying decision
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 06 Jan 2020 09:45
Last Modified: 06 Jan 2020 09:45
URI: http://eprints.ukmc.ac.id/id/eprint/3190

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