Analisis Pengaruh Customer Relationship Management Terhadap Loyalitas Nasabah Asuransi Jiwa Sequislife Di Palembang

Wijaya, Halwi Gopriadi (2018) Analisis Pengaruh Customer Relationship Management Terhadap Loyalitas Nasabah Asuransi Jiwa Sequislife Di Palembang. Other thesis, Universitas Katolik Musi Charitas.

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Abstract

The research aims to analyze the influence between the customer relationship management that consist of four dimensions of customer relationship management: data and information, process, technology and human resources toward customer loyalty at Sequislife in Palembang. The population in this study is the people who become life insurance customers in Palembang. The sample used as many as 96 respondents and use non probability sampling technique. A type of non probability sampling is purposive sampling that is sampling technique of data source with certain consideration, for example that person is considered most know about what we expect, or maybe he as ruler so that will make it easier for researcher to explore object. Hypothesis testing multiple linier regression analysis method with SPSS 20. The result of this research show that variable data and information, process, technology and human resources have a positive influence and significant to variable customer loyalty at Sequislife Insurance in Palembang.

Item Type:	Thesis (Other)
Additional Information:	Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords:	Customer Relationship Management, Customer Loyalty, Sequislife.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Theses - S1 > Management Study Program
Depositing User:	Perpustakaan Unika Musi Charitas
Date Deposited:	20 Aug 2019 01:24
Last Modified:	20 Aug 2019 01:24
URI:	http://eprints.ukmc.ac.id/id/eprint/3020

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