Analisis Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Handphone Evercoss Andromeda A27

Bhakti, Victharyan (2014) Analisis Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Handphone Evercoss Andromeda A27. Other thesis, Sekolah Tinggi Ilmu Ekonomi Musi.

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Abstract

This study aims to examine the effect of product quality and price on purchase decisions Evercoss Andromeda phone A27. The stronger the product quality and price of this phone will evercoss may effect attitudes of consumers in makin purchasing decisions that benefit the company may make from time to time even though competition in today’s market is getting tighter between the same products. Population in this study is the people who use mobile products evercoss. Samples obtained in this study were 100 respondents. Hypothesis testing using multiple regression analysis with SPSS version 17.0. test results indicate that the variable quality of the product (X1) and price (X2) has an influence on mobile phone purchasing decisions Evercoss.

Item Type: Thesis (Other)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau.
Uncontrolled Keywords: produst quality, price, purchase decision, evercoss.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 16 Aug 2019 01:40
Last Modified: 16 Aug 2019 01:40
URI: http://eprints.ukmc.ac.id/id/eprint/3010

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