Pengaruh Pengetahuan Produk Dan Keterlibatan Produk Terhadap Niat Beli Konsumen Oppo Smartphone

Setiawan, Andri (2017) Pengaruh Pengetahuan Produk Dan Keterlibatan Produk Terhadap Niat Beli Konsumen Oppo Smartphone. Undergraduate thesis, Universitas Katolik Musi Charitas Palembang.

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Abstract

This study aims to analyze the effect of product knowledge consisting of the objectives of knowledge, subjective knowledge and knowledge based on experience and product involvement consisting of interest, pleasure, sign, risk of possibility, and important risk to purchase intention. Population in this research is all consumer of smartphone user of Oppo in Palembang city. The sample used is 100 respondents with purposive sampling method. Data analysis technique used in this research is validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, and coefficient of determination (R2). The results of this study prove that there is a positive and significant influence between the variables of product knowledge to purchase intentions. In addition, the results of the study also proved that there is a positive and significant influence between the involvement of the product on buying intention and it is evident that the relationship between product knowledge variables and product involvement to purchase intentions.

Item Type: Thesis (Undergraduate)
Additional Information: Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords: objective knowledge, subjective knowledge, knowledge based on experience, interests, pleasure, signs, risk of possibility, important risk, and purchase intention.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Theses - S1 > Management Study Program
Depositing User: Perpustakaan Unika Musi Charitas
Date Deposited: 29 Jan 2019 04:28
Last Modified: 04 Apr 2022 01:44
URI: http://eprints.ukmc.ac.id/id/eprint/1989

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