Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Usaha Kecil Menengah (Survey Pada UKM Kerupuk Kemplang Di Kota Palembang)

Utama, Oktavianus Agung Saputra (2018) Pengaruh Orientasi Pasar Dan Orientasi Kewirausahaan Terhadap Kinerja Usaha Kecil Menengah (Survey Pada UKM Kerupuk Kemplang Di Kota Palembang). Other thesis, Universitas Katolik Musi Charitas.

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Abstract

This Study aimed to test the effect market orientation and entrepreneurship orientation on the performance of small and medium enterprises. Population in this research is all small and medium enterprises Kerupuk Kemplang in Palembang city. Samples on this reaseach is manager or business owner. Sample using convenience sampling from 100 respondents. Testing done use SPSS Ver. 17. This research has been qualified validity, reliability, normality test, multicolineary test, heterokedastisitas test, and multiple regression analysis and F test and T test. The results showed that the first hypothesis (H1) and the third hypothesis (H2) stated that the orientation of market and the orientation of entrepreneurship had a positive effect on the performance of small and medium enterprises.

Item Type:	Thesis (Other)
Additional Information:	Skripsi Lengkap dapat dibaca di Ruang Referensi Perpustakaan UKMC Kampus Bangau
Uncontrolled Keywords:	market orientation, entrepreneurship orientation and performance of small and medium enterprises.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Theses - S1 > Accounting Study Program
Depositing User:	Perpustakaan Unika Musi Charitas
Date Deposited:	24 Jan 2019 02:37
Last Modified:	01 Apr 2022 06:30
URI:	http://eprints.ukmc.ac.id/id/eprint/1931

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