Vinice, Melvyn (2026) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Skincare Skintific. Undergraduate thesis, Universitas Katolik Musi Charitas.
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Abstract
This study aims to test and analyze the extent to which product quality and price influence purchasing decisions for Skintific skincare. The data used are primary data. The population in this study were consumers who have purchased Skintific skincare products, with a sample of 100 respondents. This research method used purposive sampling. The analysis tools used were validity tests, reliability tests, classical assumption tests, and hypothesis testing using the T-test. The results showed that product quality and price had a positive and significant effect on purchasing decisions.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Product Quality, Price, Purchasing Decision. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce L Education > L Education (General) |
| Divisions: | Community Service Report > Faculty of Bussiness and Accounting |
| Depositing User: | Melvyn Vinice |
| Date Deposited: | 12 Mar 2026 03:41 |
| Last Modified: | 12 Mar 2026 03:41 |
| URI: | http://eprints.ukmc.ac.id/id/eprint/15701 |
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