Pengaruh Live Streaming dan Potongan Harga Terhadap Keputusan Pembelian TikTok Shop Produk Skintific

Pranita, Khani (2026) Pengaruh Live Streaming dan Potongan Harga Terhadap Keputusan Pembelian TikTok Shop Produk Skintific. Undergraduate thesis, Universitas Katolik Musi Charitas.

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Abstract

This study aims to determine the effect of live streaming and discounts on purchasing decisions for Skintific products on TikTok Shop. The data used in this study are primary and secondary data. The population in this study are all consumers of Skintific products on TikTok Shop. The sampling technique used is a non-probability method with a purposive sampling approach, yielding 151 samples. Hypothesis testing was conducted using multiple regression analysis. The results of this study indicate that the variables of live streaming and discounts have a positive and significant effect on purchasing decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Live Streaming, Discounts, Purchasing Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Book > Faculty of Bussiness and Accounting
Depositing User: Users 3907 not found.
Date Deposited: 24 Jul 2026 04:33
Last Modified: 24 Jul 2026 04:33
URI: http://eprints.ukmc.ac.id/id/eprint/15658

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